Twitter Messages - ClubHouse Online Support

Integrating your account with a Twitter account allows you to post to Twitter and track the posts made via the application. You can also trigger workflows based on whether a contact mentions or retweets a Twitter username you have setup in your account. For information on how to setup your twitter intigration please see, Social Networking under home.

Creating A Twitter Message

To create a Twitter message:

1. Go to Messages->Twitter Messages.

2. Click Create New Message.

3. Click Create Twitter Message.

4. Give your Twitter message a name in the Message Name text box.

Note - The Twitter message name is the unique identifier for the Twitter message. Think of it as the name of a document. You should name the Twitter message something relevant to it's purpose.

5. (Optional) Click the Shorten and track URLs check box to shorten long URLs and allow the application to track the URLs used in the Twitter message.

Note - In addition to shortening URLs which allowing for more content, this setting also allows the application to track the URLs used in a Twitter message, thus allowing you to more effectively monitor the effectiveness of a Twitter message.

6. Add the content for the Twitter message in the Body text box.

Note - Twitter messages (aka tweets) are limited to 140 characters. The number of characters currently used in the Twitter message is displayed below the Body text box.

7. (Optional) In the Message Organization section, you can choose to add the Twitter message to a folder.

8. Click Save

Scheduling A Post Of A Twitter Message

On the Twitter Message Overview page, click the Schedule button to schedule a post of a Twitter message.

Previewing A Twitter Message Before Posting It

The Twitter Message Preview section let's you preview a Twitter message before it is actually posted.

Note - Remember that Twitter messages are limited to 140 characters.

Tip - URL shortening allows you to shorten the length of URLs used in Twitter messages to allow more room for regular content. For more information on enabling this setting when creating a Twitter message.

Choosing Which Twitter Account To Post To

When scheduling a post of a Twitter message, you will need to choose which Twitter account you want to post to.

Tip - It is possible to integrate your account with more than one Twitter account. For more information on integrating your account with a Twitter account, see Social Networking.

Choosing A Time To Post To Twitter

You have two options when deciding when to post to Twitter. You can choose:

• Post to Twitter now - This option will post to Twitter now.

• Post to Twitter at a specific time - This option allows you to pick a specific date and time to post to Twitter. Use the date and time picker to choose the specific date and time.

Viewing Detailed Information About A Twitter Message

The Twitter Message Overview page allows you to view a preview of an individual Twitter message, view metrics for the Twitter message, view metrics for individual posts made using the Twitter message, and view what delivery groups the Twitter message has been added to. You can also schedule new posts and view reports from the Twitter message overview page.

Note - With message approval enabled and turned on, all newly created messages will require approval before they can be sent. All existing messages will be marked as approved, although, you can remove the approval and require that the message be approved before it can be sent again.

Viewing Metrics About A Twitter Message

The grey bar at the top of the Twitter Message Overview page lets you view the high-level metrics for the Twitter message. Each metrics shown is described below:

Metric	Description	Why It's Useful
Mentions	The Twitter mentions metric represents the total number of times users on Twitter replied to a post you made to Twitter. A Twitter user can choose to reply directly to your account via a Twitter post they receive from you. When they reply, the reply will contain an '@' symbol followed by the Twitter handle for your account. This represents a mention.	The Twitter mentions metric is important because it represents a level of engagement with users of Twitter, and begins to highlight the effectiveness of the content contained in your Twitter posts. With Twitter mentions, you can tell that Twitter users were not only interested enough to read your post, but they were also interested enough in the content to reply to a post.
Retweets	The Twitter retweets metric represents the total number of times a Twitter post is retweeted. When a message is posted to Twitter, Twitter users can retweet the post and share it will all of their followers.	The Twitter retweets metric is important because it represents a level of engagement with users on Twitter. If a user on Twitter retweets a Twitter message you posted, this generally means they were interested enough in the content of the post to share it with all of their Twitter followers. Retweets have the potential to expose your Twitter posts to a very large audience in a very short period of time.
Clicks	The Twitter clicks metric represents the total clicks recorded for a Twitter message or post. A click is recorded for a Twitter message or post when a Twitter user clicks a link contained in one of your Twitter posts.	The Twitter clicks metric is important because it represents a level of engagement with users of Twitter, and begins to highlight the effectiveness of the content contained in your Twitter posts. With Twitter clicks, you can tell that Twitter users were not only interested enough to read your post, but they were also interested enough in the content to click the link(s) contained in the post.

Note - We will only gather mention and retweet metrics for usernames added to your account. For more information on adding Twitter usernames to track in your account.

Viewing Posts Associated With A Twitter Message

The Posts Of This Message section lets you see all of the posts associated with a particular Twitter message.

Viewing Which Delivery Groups A Twitter Message Has Been Added To

In the Associated Delivery Groups section, you can view which delivery groups the Twitter message has been added to.

Adding A Twitter Message To A Delivery Group

To add a Twitter message to a delivery group from the Twitter Message Overview page:

1. Click Add To Delivery Group.

2. To add a Twitter message to an existing delivery group, click the Existing Delivery Group radio button and then choose a delivery group from the pull-down menu. To add a Twitter message to an new delivery group, click the New Delivery Group radio button and then give the new delivery group a name.

3. Click Save.

Viewing A Comparison Report

Comparison reports allow you to compare multiple items (deliveries, posts, messages, automated message rules, or delivery groups) with one another. You can compare a maximum of six deliveries, posts, messages, automated message rules, or delivery groups.

To add a Twitter message to comparison report:

1. Go to Messages->Twitter Messages.

2. Click on the name of a Twitter message.

3. Click View Comparison.

4. The comparison report will appear. Provided you have less than six items added to the comparison report, you can add additional items to compare by clicking Add Delivery, Add Message, Add Automated Message, or Add Delivery Group.

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