Facebook Messages - ClubHouse Online Support

Integrating your account with a Facebook account allows you to post Facebook messages, let contacts sign-up using their Facebook information, and map Facebook data to contact fields. You can also trigger workflows based on if someone liked a status, liked a page, commented on a status, or posted to a page. To setup your social integration for Facebook, please see Social Networking page under Home.

Creating A Facebook Message

1.Go to Messages->Facebook Messages.

2.Click Create New Message.

3.Click Create Facebook Message.

4.Give your Facebook message a name in the Message Name text box.

Note - The Facebook message name is the unique identifier for the Facebook message. Think of it as the name of a document. You should name the Facebook message something relevant to it's purpose.

5. (Optional) Click the Shorten and track URLs check box to shorten long URLs and allow the application to track the URLs used in the Facebook message.

Note - In addition to shortening URLs which allowing for more content, this setting also allows the application to track the URLs used in a Facebook message, thus allowing you to more effectively monitor the effectiveness of a Facebook message.

6. Add the content for the Facebook message in the Body text box.

Note - Facebook messages are limited to 1,000 characters. The number of characters currently used in the Facebook message is displayed below the Body text box.\

7. Choose the message type from the Message Type pull-down menu. There are three message options you can choose:

◦ Status - The status option lets you post a status update to a Facebook account you have integrated with. The status will contain the content you added in the Body text box above.

◦ Picture - The picture option lets use a custom picture in the status update you post to a Facebook account you have integrated with. If you choose this option, you will need to specify a URL pointing to the image, and a caption for the image.

◦ Link - The link option lets you post a link to a Facebook account you have integrated with. If you choose this option, you will need to specify a URL for the link, a title for the link, and a description for the link.

8. (Optional) In the Message Organization section, you can choose to add the Facebook message to a folder.

Click Save.

Posting A Facebook Message

Posting to Facebook allows you to post a Facebook message to the wall of any Facebook account you have integrated with.

Previewing A Facebook Message Before Posting It

The Facebook Message Preview section let's you preview a Facebook message before it is actually posted.

Choosing Which Facebook Account's Wall To Post To

When scheduling a post of a Facebook message, you will need to choose which Facebook account's wall you want to post to.

Choosing A Time To Post To Facebook

You have two options when deciding when to post to Facebook. You can choose:

• Post to Facebook now - This option will post to Facebook now.

• Post to Facebook at a specific time - This option allows you to pick a specific date and time to post to Facebook. Use the date and time picker to choose the specific date and time.

Viewing Detailed Information About A Facebook Message

The Facebook Message Overview page allows you to view a preview of an individual Facebook message, view metrics for the Facebook message, view metrics for individual posts made using the Facebook message, and view what delivery groups the Facebook message has been added to. You can also schedule new posts and view reports from the Facebook message overview page.

Scheduling A Post Of A Facebook Message

On the Facebook Message Overview page, click the Schedule button to schedule a post of a Facebook message.

Note - With message approval enabled and turned on, all newly created messages will require approval before they can be sent. All existing messages will be marked as approved, although, you can remove the approval and require that the message be approved before it can be sent again.

Viewing Metrics About A Facebook Message

The grey bar at the top of the Facebook Message Overview page lets you view the high-level metrics for the Facebook message. Each metrics shown is described below:

Note - Due to the way Facebook's API works, it may take up to an hour for metrics from a Facebook post to appear.

Metric	Description	Why It's Useful
Comments (Facebook)	The Facebook comments metric represents the total number of comments recorded for a Facebook message or post.	The Facebook comments metric is important because it represents a level of engagement with users of Facebook, and begins to highlight the effectiveness of the content contained in your Facebook posts. With Facebook comments, you can tell that Facebook users were engaged enough in the content of your post to respond in the form of a comment.
Likes	The Facebook likes metric represents the total number of times Facebook users liked your Facebook message or individual post.	The Facebook likes metric is important because it represents a level of engagement with users of Facebook, and begins to highlight the effectiveness of the content contained in your Facebook posts. Generally speaking, it is a positive thing if someone takes the time to like your Facebook post.
Clicks (Facebook)	The Facebook clicks metric represents the total clicks recorded for a Facebook message or post.	The Facebook clicks metric is important because it represents a level of engagement with users of Facebook, and begins to highlight the effectiveness of the content contained in your Facebook posts. With Facebook clicks, you can tell that Facebook users were not only interested enough to read your post, but they were also interested enough in the content to click the link(s) contained in the post.

Viewing posts Associated With A Facebook Message

The Posts Of This Message section lets you see all of the posts associated with a particular Facebook message.

Viewing Which Delivery Groups A Facebook Message Has Been Added To

In the Associated Delivery Groups section, you can view which delivery groups the Facebook message has been added to.

Editing A Facebook Message

You can edit a Facebook message from the from the Facebook Messages Overview page, by clicking Edit Message.

Note - When you enable the drafts message folder feature, messages that you are editing will be auto-saved to the Drafts folder every minute. That way, if you forget to save a message or your computer crashes, you will still be able to access the version of the message you were working on. The Drafts folder is automatically created for you when this feature is enabled.

Adding A Facebook Message To A Delivery Group

To add a Facebook message to a delivery group from the Twitter Message Overview page:

1. Click Add To Delivery Group.

2. To add a Facebook message to an existing delivery group, click the Existing Delivery Group radio button and then choose a delivery group from the pull-down menu. To add a Facebook message to an new delivery group, click the New Delivery Group radio button and then give the new delivery group a name.

3. Click Save.

Note - Messages and deliveries are not the same thing.

Viewing A Comparison Report

Comparison reports allow you to compare multiple items (deliveries, posts, messages, automated message rules, or delivery groups) with one another. You can compare a maximum of six deliveries, posts, messages, automated message rules, or delivery groups.

To add a Facebook message to comparison report:

1.Go to Messages-> Facebook Messages.

2.Click on the name of a Facebook message.

3.Click View Comparison.

4. The comparison report will appear. Provided you have less than six items added to the comparison report, you can add additional items to compare by clicking Add Delivery, Add Message, Add Automated Message, or Add Delivery Group.

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