Content Tags allow you to create reusable "blocks" of content that you can use in the body, header, and footer of your messages. The block of content is referenced in your message via a custom defined content tag you create. When your message is sent, the content tag is replaced with the appropriate content. Content tags are a great resource that can save you a lot time.

To create a Content Tag:

1. Go to Content->Content Tags.
2. Click Add Content Tag.
3. Specify a name for the tag in the Name text box.

 
Note - The name you specify will be used to references this block of content via the Content Tag. For example, if you name the Content Tag mycontenttag, you would reference this Content Tag in your message by adding %%@mycontenttag%% to your message.

4. Add the content you wish to display via this Content Tag using the WYSIWYG editor.  

5. Click Save.

Note - HTML used in content tags will appear as is (i.e. unformatted) if the Content Tag is used in a plain text message. In other words, if you add "This word is <strong>BOLD</strong>" in your Content Tag, and then add that Content Tag to a plain text message, you will get "This word is <strong>BOLD</strong>" instead of "This word is BOLD". However, if you add this Content Tag to an HTML message, you will end up with "This word is BOLD".

Adding Content Tags To Your Message, Header, Or Footer

To add a Content Tag to your message, header, or footer:

1. Create a new, or edit an existing message, header, or footer.
2. In the body, header, or footer of your message, add %%@thenameofyourcontenttag%%, replacing thenameofyourcontenttag with the name of the Content Tag you want to reference. Or you can select the tag from the Special Tags list on the right hand side of the editor.

Example if your tag was called Board of directors you would enter %%@Board of Directors%% 

Tip - For a list of all the content tags in your account, go to Content->Content Tags.

3. When editing a message where content tags are being used in the message, header, or footer, click Show Preview. The preview will allow you to see what your message will look like with the content referenced via the Content Tag added to the message, header, or footer.  

Note - We do not support adding dynamic code to content tags. You can, however add content tags to Dynamic Code.