The actual email message that will be sent to the content. Potentially consisting of images, texts, and hyperlinks. The email message includes addressing (contact) information and an email subject line.
Recipients are the contacts that the email is sent to. During the campaign, the contacts are chosen from a predefined list (created in the Lists and Segments module section).
Email Campaigns can be scheduled in various ways. Many occasions will require the email to be scheduled and sent right away. Other times, it may be beneficial to schedule emails days/weeks in advance or use automation processes (such as for members birthdays, and anniversaries if applicable). Once scheduled, the sending process of the email message will begin based on the selected time and date. The 'Schedule & Send' button will turn into ‘Stop Send’ allowing a user to stop the delivery process. It takes on average a few minutes to begin the sending process. The sending may occur in batches (groups) and does not necessarily send the email message to all contacts at once.
In this section, the Campaigns are organized by columns. Each column provides relevant information such as the Camapaigns name, status, sent date, and an action link. Some of the columns feature a searchable field bar, located at the top. The search field can be used to filter or search content within the corresponding column. Clicking on the column label (such as Name, Subject, Status, etc.) will sort the columns. First label click will sort the column based on ascending order, a second click sorts column by descending order. For example, to sort all Campaigns from the newest to oldest based on Modified Date, click on Last Modified date label to sort oldest to newest. Click once more to sort from newest to oldest. The Campaign section features the following columns in their respective order from left to right: Name: The assigned name of the Email Campaign (for internal purposes only) Subject: The subject line of the email of the campaign (as seen by recipients) Status: The current status of the campaign. Each email campaign is assigned a status which is visible under the Status column: The table below outlines the statuses in more detail:
Existing Campaigns can be managed by using the buttons found at the top of the section. Not all buttons are visible and accessible for every Campaign. The accessibility of various buttons depends on which stage (or status) the Email Campaign is currently in. For example, Email Campaigns that have not been sent before, will not have the ‘RESEND’ button available. Similarly, campaigns that are in the Edit stage, cannot be scheduled via the ‘Schedule & Send’ button until the Email Message is complete. For illustration purposes, the images below include all buttons as if they are active and usable. Note that many of the functions represented by these buttons are available during the Campaign Building process (the three main stages the Campaign Wizard provides). As such, they are not exclusive to the action bar at the top of the Campaigns section. The functions of each button are listed below: