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clubbroadCast Contact Status

5/1/2011

Over the past few months you may have noticed your cbC contacts listed under various new statuses. We wanted to take the time to explain each status and the reason why they would be assigned to a contact.

Active: Essentially, this is the status assigned to all contacts that are “Live” contacts and can receive messages. Before a contact becomes Active, they are inserted into cbC as Onboarding.

Unsubscribed: This is a status that is assigned to a contact that has clicked the unsubscribe link indicating that they would no longer like to receive e-mails from the club. This status can also be assigned to a contact that has marked one of your messages as spam. These are also known as ‘Inactive’ contacts.

Bounce: This status is applied to a contact that has been unable to receive a message. There are a number of reasons that this could happen - clicking on the Email address that is having the problem will provide you with the reason it was changed.

Onboarding: This new status is applied to contacts that have been recently added to your clubbroadCast site and have not yet been sent an email message. The status acts as a buffer to find potential problematic email address before they become Active. Sending to an Onboarding contact is the same as sending to an Active contact. Contacts will remain Onboarding until the system has successfully sent them an email, at which time they will become Active. However, in the event that there is a problem sending a message to the contact, they will either remain Onboarding until sent a second message, or ‘Bounced’ if the system experienced a hard bounce from the recipient mail server. If sending to an Onboarding contact has failed 3 times, the system will move them into the Bounced status.

Transactional: This new status is applied to users that were not added to the system via the clubbroadCast export utility or bulk import, and have only been sent a ‘test’ delivery. When sending a test delivery, you have the ability to manually add recipients. These recipients, if not in your contact list, are automatically added and are given a status of Transactional. Any contact that is Transactional will be unable to receive any formal deliveries from cbC even if they match segment criteria or are manually added to a list. To correct, delete the contact and manually add the contact back in through ‘All Contacts’, bulk import, or allow the cbC export utility to upload them from Jonas.
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