A successful marketing campaign is when the maximum number of recipients open and view your message. Last month, we mentioned how spam filters have become more aggressive in their approach to block unwanted emails. Unfortunately, this means a larger number of legitimate messages are captured by these filters and never reach their intended audience. 

A spam filter will not only attempt to identify the sender of the message, but will also ensure the recipient is who the message was intended for. One of the methods to assist with this verification is to personalize your emails with ‘Merge Fields’....more

As you should be aware, we are in the process of migrating all clients onto our new ClubHouse Online Email Marketing platform. As you become more acclimated to the new system and how it functions, we would like to provide best practices and improvement options to help you better communicate with your membership.

One question that we are often asked is “How do we increase our deliverability success rate?” ...more

As a part of our ongoing effort to improve performance of your ClubHouse Online website, we will be conducting a significant upgrade to our infrastructure. This upgrade will take place Sunday, November 15, 2015 between the hours of 7:00 p.m. and 8:00 p.m. EST....more